Be Careful About What You Buy!

According to a report by the Organic Monitor, consumer interest in organic and ethical environmental personal care products is relatively high, with the US being the most prolific country seeking quality organic ingredients coupled with ethical environmental practices. An estimated 8 billion dollars alone was spent on organic personal care products by US consumers last year. With an expected growth rate of 3.4 percent annually, consumers are seeking quality products that are marketed, labeled, and produced accordingly with EcoCert, Soil Association or USDA Certified Organic regulations, as well as EPA standards and that offer value-based pricing.

High market growth rates and the absence of official standards are leading to many pseudo-natural products being launched. The proliferation of organic & natural personal care products is making consumers scrutinize the ingredient composition and demand products with high levels of natural extracts, ethical and certified organic ingredients. New entrants like Clinique and Estee Lauder are launching products certified by organizations like Ecocert and Soil Association. Other companies are making products that contain USDA certified organic ingredients.